Aaron Bacon
Senior Manager - Marketing Research and Planning at Comcast
Based in Knoxville, United States
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Seniority
Other
Department
Other
Location
Knoxville
Industry
Telecommunications
Company size
61K
Contact information
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a•••••••@comcast.com
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Background
About Aaron Bacon
I specialize in solving complex business challenges through data-driven marketing strategies and operational excellence. With 10+ years at Fortune 500 companies, I've built a track record of turning market threats into opportunities and transforming data into actionable growth plans. My approach combines analytical rigor with creative problem-solving to deliver measurable business impact. Proven Results at Comcast: • Reduced customer disconnects by 25% YoY in competitive markets by developing an innovative Government Owned Network (GON) playbook combining geo-targeted ads, strategic partnerships, and pricing tactics • Increased market intelligence accuracy by 25% through Product Managing and launching a proprietary competitive intelligence platform adopted by field teams • Generated $2M in cost savings by redesigning Multi-Dwelling Unit (MDU) compliance processes and support standards • Improved project delivery speed by 20% while doubling annual project completions (100 to 200) through optimized GTM processes Core Competencies: Go-To-Market Strategy: Managed portfolio of 50+ concurrent initiatives with cross-functional teams Competitive Intelligence: Built systems that drove 25% market share gains in contested territories Growth Marketing: Designed high-conversion omnichannel campaigns blending digital and experiential Operational Leadership: Transformed reporting by consolidating projects into unified dashboards Team Development: Mentored and scaled high-performing teams of up to 250+ stakeholders Leadership Philosophy: I believe in marketing that drives tangible business outcomes through: • Strategic Agility: Rapidly adapting to market changes (e.g, countering municipal broadband threats) • Data-Driven Culture: Implementing tools and processes that surface actionable insights • Operational Discipline: Achieving 30% team velocity improvements through Agile methodologies • Talent Empowerment: Fostering data literacy and strategic thinking across organizations Technical Expertise: Marketing Automation | Salesforce | Smartsheet | Google/Analytics | SEO/SEM | Competitive Benchmarking | Pricing Strategy | Customer Segmentation | Project Management Education & Development: Associate of Arts in Business Management | Currently pursuing certifications in AI Applications for Marketing, CAPM, and PMP Let's connect to discuss: • Building high-performance marketing teams • Developing competitive market strategies • Optimizing go-to-market operations • Leveraging AI and data intelligence • Solving your toughest marketing challenges
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