Aaron Bird

Background

About Aaron Bird

Aaron Bird is a digital entrepreneur and sports software specialist who has turned his passion for technology and sport into a series of successful ventures. As the founder and CEO of eventrac.co.uk, Aaron has successfully grown the company from a bootstrapped, one-man operation into one of the UK’s leading event registration platforms, achieving exponential year-on-year growth. Eventrac.co.uk now serves as an essential tool for sports event organisers, offering innovative solutions that streamline registration, boost participant engagement, and elevate brand experiences. Through xncreations.com, Aaron and his team deliver high-impact digital solutions for corporate events, working with prestigious clients such as Lloyds Banking, NatWest, Clarksons Shipping, and the Lord Mayor’s Appeal. Their work has included everything from bespoke web systems to interactive event platforms, enhancing the corporate charity event experience for some of the UK’s top organisations. In addition to his success with eventrac.co.uk and xncreations.com, Aaron founded turbotraining.co.uk, a pioneering online training platform for triathletes, time trialists, and cycling enthusiasts, providing a comprehensive training aide that has become a staple in the cycling community. Aaron’s background includes a successful tenure as a Senior Business Analyst at Sky Network Services, where he specialised in software delivery to enhance customer experiences for broadband and telephony products. His expertise spans e-commerce, app development, and desktop applications. Aaron is an Alumni of Liverpool University, graduating in 2008 with a 1st class honors degree in E-Business.