Aaron Herbst

Background

About Aaron Herbst

I´m a data analyst, strategist and customer experience enthusiast, loving to work "in between" different expertises, perspectives and people. What I do? I design and facilitate the interplay of technology, data and creative ideas to maximize their utility for our clients´ clients. This includes new ways of traffic generation, new ways of user engagement and new ways of measuring and steering performance. In my 9 years of practice I gained insight into the agency environment, early startups and especially consulting work with leading brands and corporates - underpinned by an academic background in business and informational systems. With IMG, where I established an interdisciplinary data and analytics team, consulted 15+ bluechip companies on data-driven marketing and focus on delivering results and business impact for our clients from industries including telco, mobility, financial services, healthcare and FMCG.