Verified recordBroadcast Media Production and Distribution

Aaron Lea

Director of Content at Optus Sport

Based in Macmasters Beach, Australia

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Seniority

Director

Department

Advertising & Marketing

Location

Macmasters Beach

Industry

Broadcast Media Production and Distribution

Company size

Contact information

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a•••••••@sport.optus.com.au

Phone

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+61 ••• •••• ••••

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Background

About Aaron Lea

A data driven content leader with 15 years of experience in a broadcast/ott/social content production environment with a proven ability to lead teams across complex cross-functional business units. Accountable for the strategy of digital platforms & content production with key focus on audience growth, customer experience, customer acquisition, engagement & revenue. Leading the content strategy for our D2C OTT product and off-platform content channels for Optus Sport in Australia. Media rights holders of the Premier League, FA Cup, J League, Women' Super League. Previously FIFA Women's World Cup 2023 & UEFA Euro 2024. Core Areas: OTT Content Strategy Digital & Platform Strategy Live & SVOD Delivery Production Workflow & Innovation Organic & Paid Social Media Product Development Leading Change Management Strategic Partnership Management AI Content SEO, AEO & GEO Community Development & Fan Engagement

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