Aaron Seeley

Background

About Aaron Seeley

Because I like the label!” is among the most common root of consumer product purchase decisions, though some folks admit that more freely than others. To stand out on a retail shelf, a great label needs to instantly tell a story and elicit an emotional response. Richmark Label’s 70+ years of printing prowess helps achieve that, from reinforcing one’s sense of sophistication or local pride to drawing out fond memories or a quick chuckle. I work closely designers, whether seasoned professionals or solo entrepreneurs, to determine the best approach to match their branding goals and budget. Sometimes “less is more”, but many products call for visual and tactile embellishments from our bag of tricks. I rely on my extensive background in retail marketing and communications to help navigate this fine line towards a successful product.