Aarthi Kumar

Background

About Aarthi Kumar

I’m a paid social marketing specialist with six years of experience helping brands turn advertising investments into measurable growth. I’ve led campaigns across e-commerce, retail, professional services, pharma, and financial services, combining data-led strategy with creative execution to drive performance. I specialize in Brand Lift Studies, A/B testing, campaign optimization, and marketing mix modeling — transforming complex analytics into clear strategies that improve CTR, ROAS, and CPA. My work has delivered up to 25% higher click-through rates, 18% ROAS lifts, and 15% lower acquisition costs for clients ranging from fast-growing startups to global enterprises. My approach is grounded in three pillars: data insight, audience understanding, and creative innovation. Whether scaling a direct-to-consumer brand, optimizing ad spend for an established market leader, or navigating the complexities of regulated industries, I design campaigns that are both innovative and accountable. Specialties: Paid Social Advertising | Campaign Optimization | Meta Ads Manager | Marketing Analytics | Cross-Vertical Expertise (E-comm, Retail, Professional Services, Pharma, Financial)| Brand Measurement | A/B Testing | Data Storytelling