Aashima Lamba

Background

About Aashima Lamba

Senior Manager at 56 Secure with over two years of experience leading program-driven initiatives and operational strategies in the hyperlocal security market. Spearheaded a user acquisition and activation project, leveraging social media and content marketing to onboard over users. Managed B2B household security category growth for Bengaluru, achieving profitability and increased market penetration through cross-functional playbooks and operational excellence. Previously contributed to strategic growth initiatives at Trell, including mentoring emerging creators, enhancing engagement, and delivering measurable results like a 15% rise in click-through rates via collaborative product improvements. Skilled in community management, content operations, and driving data-informed decisions to foster user satisfaction and business growth. Passionate about building scalable ecosystems that empower users, creators, and teams.