Aashish Mudbidri

Background

About Aashish Mudbidri

A strategic marketing and communications leader with over two decades of experience building brands and driving business growth across Wealth Management, Retail Banking, Media, F&B, and Utilities. I've led brand and marketing functions for some of India's most respected financial institutions—HSBC, BNP Paribas, and LGT Wealth India—where I've built high-performing teams, managed multi-crore budgets, and delivered campaigns that directly impacted acquisition, engagement, and revenue.What I bring to the table- Deep expertise in wealth management and BFSI marketing, with a track record of positioning premium propositions (HSBC Premier, HSBC Advance) to affluent and UHNI segments- Strong command over PR and corporate communications—managing media relations, thought leadership, crisis communications, and internal communications to protect and elevate brand reputation- End-to-end campaign ownership—from strategy and creative development to execution and ROI measurement- Proven ability to integrate ATL, BTL, digital, PR, and events into cohesive brand experiences- Experience leading complex initiatives, including the RBS-HSBC integration communications rollout