Aashka Shah

Background

About Aashka Shah

As Senior Consultant at Tatvic, I collaborate with global brands across diverse industries to optimize their data analysis processes and drive data-driven analytics solutions. I assist clients in translating complex data sets into actionable insights, providing strategic recommendations to enhance ROI and improve conversion and ensuring the delivery of tailored and effective analytics solutions. With the use of statistical analysis aiding the clients to take data backed decisions in making the UI/UX enhancements and conducting AB tests. I prepare the detailed documentation for the business KPIs, analyse the needs and prepare the tracking plan for the digital business. Preparing impactful dashboards that help the business teams in monitoring the daily trends of the data using tools like Power BI, Looker and Looker Studio. Some of my recent achievements include increasing Lead conversion by 115% for web platform, reducing customer churn by 15% for leading eCommerce company and assisting the team in securing a large contract with a multinational corporation for a comprehensive analytics project for the digital businesses. Apart from this I have expertise in Google Analytics, Looker Studio, MoEngage certification, Power Bi, Clevertap, Adobe Analytics, BigQuery