Aashmi Kumar
Deputy Manager Consumer Products at Tata 1mg
Based in New Delhi, India
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Seniority
Other
Department
Other
Location
New Delhi
Industry
Technology; Information and Internet
Company size
6.5K
Contact information
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a•••••••@1mg.com
Phone
5 credits+91 ••• •••• ••••
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Background
About Aashmi Kumar
Seasoned brand manager with 6 years of expertise in E-commerce/D2C environments in the consumer goods space.Led innovation strategy, new product launches, forged key partnerships, and elevated brand visibility across multiple channels. Keen on leveraging data-driven insights and fostering cross-functional synergy to drive brand profitability and achieve measurable outcomes. Some of my skill sets - Leading new product development strategy including sizing/pricing planning as per channel requirement, managing project execution for the innovation funnel and product marketing launch plan across channels-Applying data insights, consumer feedback, and market study to build new product concepts and activations-Executing cross-functional alignment for managing category, SLOB, and brand campaigns across sales channels-Drive brand building efforts through PR, social media, content, community engagement,t and influencer marketing-Building brand equity IPs You can reach me on my email aashmi.kumar@gmail.com
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