Aastha Deorah

Background

About Aastha Deorah

As a versatile media professional with demonstrated experience in content production, acquisition, programming and marketing for television and OTT, I bring a results-driven approach to my work. During my time at ZEE Entertainment Enterprises, I played a key role in the production and acquisition of brand-relevant content for Zee Theatre and documentary films for Zee5, managing projects from ideation to broadcast. Through collaborations with marketing teams and creative agencies, I helped drive successful content launches and increase subscribers. I have experience of working with content that resonates with diverse, fragmented audiences across the Indian subcontinent and MENA. I am keen to learn further about strategy, distribution and marketing areas of the global entertainment industry, along with content development and acquisition.