Aba Rogers

Background

About Aba Rogers

Global Legal Executive Leader with demonstrated success driving legal efforts across commercial and consumer protection laws and privacy, regulatory affairs, advertising, and marketing regulations, including social media marketing, trademark/brand standard protection, and regulatory compliance. My special skill is forming trusted advisor relationships with senior executives across regions and countries. I take charge of major transactions, high-profile marketing efforts, and procurement initiatives, protecting company interests and enabling growth. Successes at THE COCA-COLA COMPANY and GEORGIA PACIFIC include: RELATIONSHIPS WITH FTC REGULATORS (Coca-Cola): Successfully fended off looming FTC compliance social media advertising violation based on established relationships and trust built with FTC regulators. CODE OF BUSINESS CONDUCT (Coca-Cola): Partner with Ethics and Compliance team to deliver COBC training, LEO approvals, and related code violation investigations. INDUSTRY-RENOWNED FTC & NAD SOCIAL MEDIA TRAINING (Coca-Cola): Created internal social media legal training requested by major customers, including McDonald's, Walmart, and Target. CRITICAL NEGOTIATIONS (Coca-Cola): Negotiated $50M+ agreement moving from AWS to Google Cloud. Negotiated first-ever enterprise procurement agreement with 2 largest plant equipment manufacturers, representing $100M+ savings in productivity and spend. NORTHERN INDIA REFRANCHISING (Coca-Cola): Led strategic imperative and critical refranchising of Northern India bottling partners and territories. Deal celebrated and acknowledged company-wide. GLOBAL STRATEGIC PROMOTIONS & SPONSORSHIPS (Coca-Cola): Negotiated talent and gaming co-promotions/sponsorships with Sony, The Walt Disney Company, EMI, Facebook, Tencent, and Electronic Arts. STRATEGIC PARTNERSHIPS (Coca-Cola): Negotiated social media influencer partnerships with Taylor Swift and Selena Gomez. LARGEST GLOBAL BRAND RELAUNCH (Coca-Cola): Assembled team to launch Diet Coke refresh - largest relaunch in company history. FIFA WORLD CUP PARTNERSHIP (Coca-Cola): Led company-first global mobile and digital activation and contest for FIFA World Cup. SPONSORSHIPS (GP): Negotiated sponsorship and joint promotion agreements with General Mills, The Clorox Company, and Atlanta Braves, and talent agreements with Jeff Gordon (Nascar® race driver) and actors for brand commercials. NATIONAL RETAILERS (GP): Negotiated customer and supplier agreements with Walmart, Kroger, Target, Home Depot, and many others.