Abbe Waddington

Background

About Abbe Waddington

I am a self-motivated, consultative Senior Sales Executive with extensive experience in building new enterprise business sales, using solution and value sales approaches. I've worked across multiple verticals for both B2B and B2C markets, always establishing new brand relationships, and have a solid partner and direct sales network and a strong collaborative approach to account management for cross and up-sale opportunities. My experience spans working with a range of start ups and restarts, which has often meant being first on the ground, being agile and wearing many hats for growing new business sales and driving pipeline conversations from day one. I have sold into multiple industries (e.g. Legal, Financial Services, Wealth Management, Insurance, Retail, Gaming and Social) and built out new sales collateral, clear engagement strategies, go to market plans and business justifications for new brand business sales. I work well independently although enjoy being part of a team and having run my own business in EMEA, I understand the subtleties of working in global markets and am fluent in Greek and French and proficient in Spanish.#marketing,#growthmarketing #mobilemarketing #socialmediamarketing #saas #emailmarketing #pushmarketing #omnichannelmarketing #crm #campaignmanagement #optimisation #ABtesting #analytics #engagement #customerexperience #sales #newbusiness #account management #newbusinessdevelopment #solutionsales #valuesales #hunter #analytics #B2C #B2B