Abbey Gingras

Background

About Abbey Gingras

Abbey is an experienced leader who is passionate about building a better and brighter future for the journalism industry. She has helped dozens of media companies raise millions of dollars from their audiences by building relationships, strengthening trust, and doubling down on work that readers value. Abbey is also a manager who feels strongly that effective people management can help companies—especially media companies—succeed through improved employee happiness, stronger staff performance, better team member retention, and more. She sees poor management, and resulting talent loss, as a threat to journalism's survival. Her work history both inside and outside of newsrooms has given her experience with many facets of the journalism industry. She is a strong writer and editor with expertise in fundraising and reader revenue strategies, audience development and engagement, data analysis, SEO strategy, social media strategy, email marketing strategy, and project management.