Abbi Browning

Background

About Abbi Browning

Creative Marketing Strategy Lead helping brands and films cut through the noise. I deliver strategies across industries, with a particular focus is the film sector, helping filmmakers, festivals, and creative projects connect with audiences and build lasting impact. Marketing expertise: At BuzzGen, I head up the creative strategy team- designing multi-channel campaigns, developing innovative content (including AR experiences + interactive assets), and delivering results-driven strategies that drive measurable growth. I specialise in publicity, AI and search optimisation, and advertising, supporting creative projects in connecting with their audiences and building lasting impact. Film industry experience: I currently lead publicity and outreach for the Worcester International Film Festival, securing press coverage, engaging audiences, and raising the profile of filmmakers and industry talent. What drives me: Blending strategy + storytelling. Whether amplifying a brand, building product awareness or bringing film projects to new audiences, I aim to create campaigns that resonate, build community, and promote conversation. Let’s connect! Always happy to chat with filmmakers, marketers, and creatives.