Abbigail Karsten

Background

About Abbigail Karsten

Writer | Brand Storytelling with Depth and Direction I write to articulate the essence of fashion and luxury brands. Connecting heritage, design, and culture through clear, intentional storytelling. With a B.S. in Retail Merchandising from the University of Minnesota and current graduate studies in Fashion, Design, and Luxury Management at Grenoble École de Management in Paris, I bring a globally informed perspective to content creation. I’ve developed my understanding of the luxury sector through hands-on retail experience, academic depth, and certifications like Inside LVMH. I currently contribute to the “Behind the Brand” series at @fdlmgem, where I research and write on brand histories, design codes, and creative evolution. I also lead new editorial segments focused on individual designers—expanding the lens beyond brands to the minds behind them. My work is defined by: – A sharp editorial eye with attention to tone, accuracy, and detail – A strong aesthetic sensibility informed by art and culture – Experience in visual merchandising, customer experience, and retail strategy – A clear understanding of how storytelling enhances brand equity Now based in Paris, I’m looking to bring my editorial voice and industry fluency to content or communication roles within the luxury sector—whether for maisons, media platforms, or creative agencies.