Abby Collura

Background

About Abby Collura

Hi, I’m Abby Collura! As a strategic communicator, I am passionate about PR, digital strategy, and brand storytelling. I thrive on developing creative and data-driven solutions that engage audiences, build brand identity, and foster meaningful connections. I am a recent graduate from the University of Missouri with a Bachelor of Journalism with an emphasis in Strategic Communication and a minor in Textile and Apparel Management. As a Digital Strategist at MOJO AD, I specialized in data-driven insights and campaign strategy. My previous experience includes serving as Creative Lead at Matchbook Marketing, where I developed content calendars and ensured brand consistency, and leading a winning campaign with Weber Shandwick for Mars through Mizzou’s Global Program’s New York Campaign. Additionally, my role on the PR board for Phi Mu allowed me to establish brand standards, manage content creation, lead recruitment campaigns, and design the 2024 recruitment website. With experience in content creation, campaign strategy, and brand management, I love bringing ideas to life through graphic design, copywriting, social media management, and photography. My background in digital strategy and creative direction has allowed me to work with real clients, ensuring that every project is both innovative and impactful. I am known for my attention to detail, collaboration, and problem-solving skills, always striving to create compelling narratives that inform, influence, and inspire. On a personal note, I love fashion, reading, and all things design. I enjoy working in collaborative environments where creativity and strategy come together to make an impact.Please feel free to connect—I’d love to chat!