Abby Simms

Background

About Abby Simms

A passionate and results-driven professional specialising in strategic communications, stakeholder engagement, and behaviour change. With expertise in sustainability, waste services, and carbon impact, I create and deliver campaigns that inspire action and achieve measurable results. Experienced in designing and implementing impactful behaviour change initiatives, I thrive in roles requiring collaboration across B2B, B2C, and public sector environments. From briefing senior leaders to engaging local communities and managing high-profile media interactions with outlets such as the BBC and ITV, I excel at fostering understanding, building relationships, and driving meaningful change. Committed to making a lasting impact, I develop strategies that resonate with diverse audiences, ensuring messages are both compelling and actionable.