Abdullah Naseer

Background

About Abdullah Naseer

As an e-commerce and digital marketing professional with 4+ years of experience, I specialize in scaling online sales, managing paid media campaigns, and improving the end-to-end customer journey. I’ve had the opportunity to grow alongside one of Pakistan’s leading wellness brands — Route2Health — where I’ve led efforts across Shopify management, Meta/Google Ads strategy, partner onboarding, and post-sale experience. My core strength lies in bridging performance marketing with operations — whether it’s doubling sales through conversion funnel optimization, reducing COD returns via CRM, or syncing SAP with Shopify for smoother fulfillment. I enjoy turning business problems into measurable digital wins. I’ve worked cross-functionally with creative teams, customer support, agencies, and tech teams to deliver consistent results across Pakistan’s e-commerce ecosystem and regional quick-commerce platforms. Core Skills: Shopify, WooCommerce, Paid Media (Meta & Google Ads), CRM, SEO, GA4, A/B Testing, Customer Experience, Inventory & Order Management Tools: Meta Business Suite, Google Data Studio, SAP (integrated), WhatsApp Business API