Abel Philip

Background

About Abel Philip

I'm a former Digital Marketeer with effective experience in creating client media plans, optimizing accounts to meet client requirements and retaining customers. I frequently analyzed huge chunks of data to modify strategies based on multiple attributes and be updated on the latest trends. I have adept knowledge in the working of various platforms like Google Ads, Bing Ads, Amazon Marketing Services, Facebook Ads, LinkedIn Ads, Google Analytics, Search Ads 360, Adobe Analytics. Additionally, I've had the privilege to mentor over 25 SEM specialists on these tools and until recently, I handled a team of 10 analysts, supervised them in their daily tasks and drove them to make a better impact on the brand. Skills - Programming Languages: Python, SQL, Java, JavaScript Python Libraries: Pandas, TensorFlow, PyTorch, Scikit-learn, NumPy, Matplotlib, SciPy, SpaCy, NLTK, Seaborn AWS Tools: S3, Lambda, DynamoDB, APIGateway, Cognito, RDS, Glue Database Tools: MongoDB, Apache Hadoop, MS SQL, Oracle Tools/IDE: Anaconda, Tableau, Jupyter, Netbeans Web Technologies: HTML, CSS Office 365: MS Excel, MS PowerPoint Marketing Tools: Google Analytics, Google Ads, Bing Ads, Search Ads 360, Adobe Analytics, Amazon Marketing Services Modeling Concepts: Decision Trees, Random Forests, K-Means Algorithm, CNN, RNN