Abhijith Madhu
Senior Area Sales Executive at 4700bc
Based in Kerala, India
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Seniority
Staff
Department
Sales & Business Development
Location
Kerala
Industry
Food and Beverage Services
Company size
174
Contact information
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a•••••••@4700bc.com
Phone
5 credits+91 ••• •••• ••••
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Background
About Abhijith Madhu
I lead the Kerala operations at 4700BC as a Senior Area Sales Executive, spearheading business growth across Key Accounts, National Accounts, General Trade, and a rapidly expanding distribution network. Entrusted with building and leading the sales team from scratch, I focus on strategic execution, market penetration, and long-term brand value creation.Before joining 4700BC, I was with PepsiCo (Varun Beverages Ltd.) as a Customer Executive, managing operations across Kochi and Thrissur. I led a 10+ member team across General Trade, RMT, and Institutional Channels, driving performance through ‘data driven' decision making, sales analytics, and process excellence.Backed by an MBA in Marketing & Finance from CUSAT and four plus years of progressive FMCG leadership experience, I bring a balance of strategic insight and operational discipline. My leadership philosophy centers on building agile teams, driving commercial excellence, and executing growth strategies that deliver measurable impact.I take pride in building systems that work and teams that win.
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