Abhinav Arora

Background

About Abhinav Arora

As an Associate Manager at Newgen Software, I manage engagement with industry level analysts like Gartner, Forrester, IDC, Everest, etc. I am also a product marketer and am responsible for ideation of product campaigns, crafting PR content like press releases, blogs, launching landing pages, and performance marketing. I also provide competitive and market intelligence to internal customers, such as sales, product and innovation teams. I help them develop effective strategies and pitches based on customer insights, industry trends, and best practices. I am also a Digital Marketing Consultant, specializing in HubSpot Marketing Hub, social media content creation, and meme marketing. I have helped multiple clients increase their online presence, engagement, and conversions through creative and data-driven campaigns. I have a strong background in innovation and business consulting, having worked as an Innovation Fellow at NIF India and as a Marketing Intern at Polaris Industries. I have a MBA from IIT Kanpur and a Bachelor's degree in Information Technology. I am passionate about creating value for customers, solving problems, and learning new skills.