Abhinav Mathur

Background

About Abhinav Mathur

A visionary and results-driven Assistant Vice President, specializing in Integrated Marketing Communications, Brand Management, and Strategic Planning. Proven track record in business intelligence, market research, and leading successful product marketing strategies. Focused on delivering business results through innovative brand positioning, impactful PR & media strategies, and strategic partnerships. WHERE CAN I ADD VALUE • Conceptualizing and executing data-driven marketing strategies to enhance brand equity and achieve bottom-line growth. • Leading strategic alliances with top-tier organizations like Google, Netflix, and Amazon, driving mutual growth and brand visibility. • Orchestrating successful new product launches with comprehensive market research and consumer engagement to ensure optimal market penetration. • Crafting and implementing brand architecture strategies to streamline portfolio management, ensuring consistent brand messaging and positioning. • Overseeing cross-functional teams, including marketing, design, and trade marketing to achieve seamless execution of campaigns and organizational goals. • Utilizing market intelligence to assess industry trends, competitive landscape, and consumer behavior, translating insights into actionable strategies. KEY ACHIEVEMENTS • Awarded "Tech Peripheral of the Year" for the successful launch of Airtel Internet TV setup box, positioning the product as a market leader. • Spearheaded the Air Cooler & Heater campaign for Hindware, driving significant sales growth and earning recognition for innovative corporate communication strategies. • Negotiated and executed strategic partnerships with Netflix, Google, Amazon, and Flipkart, elevating brand visibility and customer reach. • Successfully led ATL & BTL campaigns, achieving record ROI through innovative digital and traditional marketing tactics. • Improved brand positioning through data-driven insights, transforming market perceptions and increasing market share. • Developed and nurtured high-performance teams, fostering an environment of collaboration, creativity, and professional growth. ABOUT ME As a passionate marketing leader, I thrive on combining creative intelligence and strategic planning to achieve significant growth and market dominance. My focus on data-driven decisions and innovative brand strategies has consistently delivered impressive results. Do reach me out at:+91 abhinavkmathur@gmail.com