Abhinav Pyati

Background

About Abhinav Pyati

Engineering→Advertising→Management→PR→Video solutions agency At the age of 17, I began my journey in the field of film-making, which eventually turned into my primary profession.*Building visual communication strategies for brands* Currently building Cutting Fillum Entertainment as a one stop video solutions agency. Leading a team of 20 individuals in developing visual communication strategies for various brands across industries. One of the core strengths is the ability to effectively deliver time-sensitive projects and produce exceptional results for the clients. Having developed a strong interest in making films and acting, storytelling became an embedded strength. Directed DVCs for India’s leading petcare brand, Drools. Also, consulted and ideated more than 60+ short format digital ads for brands. I've written and directed a few brand films, internal communications videos, and corporate videos for brands like Reliance, Fullerton India, Bajaj Allianz, Aditya Birla, Amdocs.*Public Relations* Communication has been a core skill and an interest since an early age. Worked as a communication strategist for the B2B tech sector. Clients handled: Tata Communications - I researched and created content about various IT industry topics such as Cloud, Cybersecurity, Mobility & IoT, Connected Vehicles, and HR tech, while managing the communication strategy for the IoT business unit. This included developing quarterly and annual plans centered around topics like "IoT & Sustainability","Smart waste management", and "How IoT is revolutionizing the manufacturing world". I was also responsible for the thought leadership responsibilities for the spokesperson of the IoT business unit. Dun and Bradstreet - I gained insights into the Indian economy and how Data & Analytics can support its growth. In my role, I collaborated with a renowned economist to generate thought leadership topics and establish a strong media presence. During this time, I researched Sustainability as a critical focus for brands and contributed to campaigns for Dun and Bradstreet, including the significance of sustainability for MSMEs and topics such as carbon trading and green financing. I also created campaigns for Budget 22 and 23. Lokal - Working with Lokal provided me insight into India's smaller cities and towns and how companies are adopting localized strategies. I developed unique IPs and explored topics such as hyperlocal social media, Digital Bharat, regional social media advertising, and Natural Language Processing to enhance media presence. Also Podcasts, Films and Chai.