Abigail Carlson

Background

About Abigail Carlson

I’m a senior communications and product marketing leader with a passion for developing and executing strategic plans that elevate brand reputation, drive stakeholder engagement, and support business objectives. With experience spanning corporate communications and product marketing, I specialize in crafting compelling narratives that resonate with both internal and external audiences, and I’m committed to fostering transparent, authentic communication that builds credibility and drives growth.From a corporate communications perspective, I’ve led high-impact initiatives in media relations, crisis management, executive messaging, and employee communications across diverse industries. As a trusted advisor to senior leadership, I excel in translating complex ideas into clear, engaging content that aligns with company values and strengthens organizational culture. I’m adept at guiding teams through change, ensuring alignment, and driving positive outcomes during transformation.In product marketing, I focus on strategic planning, voice of customer insights, and cross-functional collaboration. I’ve successfully led integrated marketing campaigns that increased brand visibility and revenue, while delivering go-to-market strategies and product positioning that connect with target audiences. My ability to align marketing initiatives with business objectives has made me a trusted partner in helping organizations scale and achieve sustainable growth.Key Strengths- Leadership & Collaboration: Proven track record of leading cross-functional teams, building alignment, and driving collaboration across business units- Change Leadership: Adept at guiding teams through transformation, fostering a positive company culture, and ensuring successful implementation of strategic changes- Strategic Vision: Skilled in translating business goals into actionable marketing strategies that align with organizational growth- Sales Enablement: Focused on enhancing marketing’s contribution to sales success through impactful campaigns and account-based marketing strategies. Industry Expertise: Automotive/Industrial | Food & Beverage | Consumer Packaged Goods | Retail Supply Chain | SustainabilityCore Areas of Expertise: Strategic Planning & Execution | M&A Communications | Employee Engagement and Advocacy | Corporate Communications & Public Relations | Brand Reputation Management | Community Engagement | Digital Transformation | Go-to-Market Planning | Project Leadership | Cross-Functional Team Leadership