Abigail MacDonald

Background

About Abigail MacDonald

I am a driven Business student at Southern New Hampshire University where I am pursuing a Bachelor of Science in Business Administration with a concentration in Marketing, set to graduate in May 2026. I have built my skills and understanding of marketing principles, consumer behavior, and brand management with experiences inside the classroom, and have gained professional experience through internships. I am currently working as an intern at SilverTech in Bedford, New Hampshire. In this role, I am actively involved in internal marketing initiatives, utilizing various digital tools and platforms to drive engagement and promote our services. Through my work with HubSpot, I have been able to create targeted emails that effectively engage our audience, as well as conduct thorough research and produce compelling blog posts and case studies. I have also had the opportunity to update our website using Progress Sitefinity, ensuring that our content remains fresh and aligned with our overall marketing objectives. This role has provided me with valuable hands-on experience in digital marketing and has strengthened my skills in content creation and campaign management.