Abigail Nicholson
Head of Category and Insight at Signature Flatbreads
Based in United Kingdom
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Seniority
Director
Department
Advertising & Marketing
Location
United Kingdom
Industry
Food and Beverage Manufacturing
Company size
550
Contact information
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a•••••••@signatureflatbreads.co.uk
Phone
5 credits+44 ••• •••• ••••
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Background
About Abigail Nicholson
With over 8 years of experience in category management and 4 years in brand strategy, I am passionate about transforming insights into actionable plans that drive growth and enhance category and brand performance. I specialize in developing data-driven strategies, optimizing product assortments, and executing go-to-market initiatives that align with consumer needs and business objectives.I have successfully managed multi-million pound categories across various industries, leveraging strong analytical skills, market trends, and cross-functional collaboration to maximize profitability and market share. My expertise spans product lifecycle management, pricing strategies, promotional planning, and supplier negotiation.
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