Abigail Ray

Background

About Abigail Ray

As a communications strategist and passionate advocate for sustainable schools, I lead the communications for the award-winning Let's Go Zero campaign, the UK’s largest school sustainability movement, mobilising over schools and 3 million young people to take bold climate action. Through innovative campaigns, strategic messaging, and high-impact storytelling, I've doubled the movement’s reach in just 15 months—securing national media coverage, engaging multi-academy trusts, and multiple stakeholders, positioning Let's Go Zero as the leading voice for school sustainability. From crafting winning award submissions (including the Charity Awards 2025 Campaign of the Year 2025 and the Edie Award for NGO of the Year) to creating and delivering large-scale campaigns like the Climate Action Countdown, I thrive on turning complex climate challenges into accessible, action-driven solutions that empower schools to cut carbon, inspire students, and drive meaningful policy change. I’m passionate about making sustainability inclusive, ensuring schools from all backgrounds have the resources and support to transition to zero carbon. By building strong coalitions, securing vital funding, and amplifying the voices of educators and students, I’m helping shape the future of sustainable education in the UK.+25 years’ print and digital journalism expertise, rising to national magazine editor level.+5 years’ experience in marine conservation and habitat restoration.+PR, marketing and social media strategy expertise.+Excellent collaboration, communication and team-building skills and experience.+Highly proficient in managing clients and external stakeholders.+Experienced environmental communicator."Abby has had an amazing time here at Ashden and has been a really key part of our LGZ team. She works tirelessly to ensure that every opportunity for Let's Go Zero is explored and maximised. She brings her creativity and energy into the role - enabling new areas to be explored and relationships to be made. Abby is a pleasure to work with and really lives and breathes the LGZ ethos and culture." — Alex Green, Manager, Head of Let's Go Zero “Abby is incredibly passionate, extremely energetic and a strategic thinker. Skills-wise she excels in strategic thinking, communications, relationship building and stakeholders and visionary leadership. She is the embodiment of the agile and bold campaigning organisation we need to be!"- Sara Downes, Manager, Head of RSPB Supporter Communications