Abigail Smith

Background

About Abigail Smith

Pricing consultant in the PCW Motor team at Aviva. Previously an Advertising Operations Executive in the Paid Digital team of the global marketing agency, Gravity Global. My role involved, advertisement trafficking. Setting up, activating and monitoring paid marketing campaigns across programmatic and biddable media platforms including Facebook Ads, LinkedIn Ads, Twitter Ads, CM360 and DV360. Ad account set up, including account integration and billing profiles. Media purchasing and reconciliation. Problem solving technical and operational issues. Previously worked as a Researcher for Norfolk and Suffolk Constabulary. Conducting research by gathering and evaluating quantitative and qualitative information from a variety of sources and producing products to assist with directing organisational activity. Researching intelligence information in relation to problems, patterns, trends and series to support operational capabilities. Previously worked as a Data analyst in the Systems and Processes team at Fendercare Marine. My role involved supporting the implementation of a ERP software by analysing the businesses current processes and systems, identifying gaps in the new system and finding solutions. As well as the preparation and migration of data. A MSc Marketing and Management graduate, keen to learn and develop. Experienced in data analytics, data visualization, and problem-solving. With experience using Excel (advanced formulas and pivot tables), QlikSense, MapInfo, and Oracle Netsuite.