Abinash Raventherakumar

Background

About Abinash Raventherakumar

Business and Marketing graduate with a first-class degree. Currently a Campaign Manager at Ayima. My responsibilities include:o Delivering client performance KPIs through optimisation and automationo Creative writing & strategy and management of client briefs to campaign implementation.o Review workload and project management and offered suggestions on how to improve processes and or manage the reallocation/prioritisation of work where necessary to ensure high standards were maintained.o Managing the day-to-day execution and delivery of PPC and Paid social advertising using Google Search, Microsoft Advertising, SA360, Facebook and Twitter.o Day to day optimisations to the account using keyword research, competitor analysis and reports.o Set up and manage campaigns using Google Search and SA360.Relevant Skills:Excel: able to write formulas and create graphs and charts Word: used significantly throughout education PowerPoint: able to use animations and produce presentations Adobe Spark: able to produce animated videos and web stories Experience with the following platforms: DFA/DCM, Google Tag Manager, Google Search Ads, SA360, Facebook Ads, Google Analytics and Datorama.