Abir Rajkhowa

Background

About Abir Rajkhowa

I am a certified product marketer with over 10 years of experience. My background and training in hardware and software engineering give me a unique perspective and skill set to understand and communicate complex and innovative products to end customers. I have held multiple leadership roles where I’ve led the creation and execution of multi-channel growth and product marketing strategies that have directly resulted in a multi-fold revenue increase and customer loyalty. I have established novel brands that became the most recognizable and top-selling brands in their segments in South Asia. One of my innate skills is to be able to seamlessly bridge the gap between consumer and product to create explosive growth. I thrive in a cross-functional environment and love working closely with product, sales, and marketing teams. This helps me to deliver compelling and consistent messaging and positioning. The heart of my data analysis is market research, customer segmentation, and competition analysis which has enabled me to capitalize on new or unidentified opportunities and trends in market segments. I am actively currently looking for roles in product and growth marketing. I want to leverage my experience working in multiple early-stage high-growth environments to create and execute empathy-driven impactful strategies to grow revenue, customer acquisition, retention, and satisfaction.