Abisha Pathan

Background

About Abisha Pathan

7+ years experience with Life Science industry clientele as Technical/Application Support Specialist for products from well renowned international brands. Responsible for entire South India in Techno-Commercial discussions along with sales executives. Specialization in carrying out Luminex Multiplex Assays, Flow Cytometry panel designing and all other major applications like ELISA, Western Blotting, Immunohisochemistry, Cell separation, etc. Other Job Profiles include: • Extensively handled entire Karnataka, AP, Telangana customers from all sectors (institutions, industries, pharma and hospitals) from the beginning of career. • Communicating with International Principals for technical support wherever needed, special pricing, marketing materials, projects, etc • Meeting up target deadlines, generating new business, and sustaining the existing ones, identifying new customers and having a consultative selling approach, to add value to the organization. • Training the Sales executives about technical aspects of products, key USPs, sales strategies, marketing strategies through GoToMeetings/Skype and also direct trainings by visiting respective States (Bangalore, Mumbai, and Chennai). • Preparing Technical and Sales data presentations monthly basis for the Product/Sales review meetings as well as for the international distributor meetings • Participating in different marketing activities to support sales by organizing seminars, trade-shows and other ways of raising awareness through direct end-user and influencer contact and initiating product focus by creating an edge above the others. • Handling an All India sales team to coordinate for such activities and monitor their achievement vs. targets. • Building up customer relationship and database. • Identifying workflow based solutions. • Identify the key market players, analyze and provide effective ways to combat competition.