Abitha Pathmanathan

Background

About Abitha Pathmanathan

Transforming Brands | Driving Innovation | Empowering Teams Hi, I’m Abitha, and I’ve spent over a decade in CPG marketing, collaborating with industry leaders like Unilever and Kraft Heinz. Along the way, I’ve helped drive brand growth, create meaningful consumer connections, and solve challenging problems that keep brands relevant and thriving. Here’s what I’m all about: I love strategy. Crafting brand roadmaps for portfolios over $550M has taught me how to deliver growth that lasts. It’s not just about profitability, it’s about finding smart, sustainable solutions. I’m obsessed with data. To me, numbers aren’t just metrics; they’re insights that guide better decisions. Using tools like NielsenIQ, I’ve built strategies rooted in consumer insights that drive real impact. I’m driven by the consumer. Whether it’s revitalizing Knorr or launching innovations for Dove, I’ve learned the power of aligning products with what people truly need. This consumer-focused approach has driven double-digit growth across multiple categories. Collaboration fuels success. Partnering with cross-functional teams and mentoring future leaders has been one of the most rewarding parts of my career. I believe in the “Power of We” because great things happen when we work together. Skills and Tools • Marketing Strategy & Brand Management • Product Innovation & Portfolio Management • Consumer Insights & Market Research • P&L Management • Media Planning & Communication Development • Tools: NielsenIQ, Microsoft Suite, collaboration platforms Career Highlights • Revitalized Philadelphia Cream Cheese and Kraft Peanut Butter, driving market share growth during a challenging, inflationary period. • Launched Dove Hair Therapy, exceeding sales forecasts by 120% and earning the Canada Product of the Year Award. • Revamped Surf Excel's performance after 4 years of decline by spearheading a strategic re-launch, reversing the brand’s negative trend and achieving a 4% turnover increase. • Mentored and developed high-performing teams, enhancing talent growth and boosting team effectiveness across multiple roles. If you’re passionate about branding, innovation, or just want to exchange ideas, let’s connect! I’d love to hear your perspective and explore how we can create something impactful together.