Abraham Aucamp
Vice President, Pricing and Monetisation at Integral Ad Science
Based in Ireland
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Seniority
Vp
Department
Sales & Business Development
Location
Ireland
Industry
Software Development
Company size
1.2K
Contact information
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a•••••••@integralads.com
Phone
5 credits+353 ••• •••• ••••
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Background
About Abraham Aucamp
Business leader with global experience in diverse commercial and specialist roles, sales strategy, business operations, project management, platforms, monetization, pricing & yield management, finance, digital advertising and IOT. Extensive experience dealing with complex and abstract concepts, simplifying issues and clarifying understanding to drive effective, decisive decision-making, leading to solution implementation. Central to my role is creating teams, frameworks and models to develop, test and implement business strategy, by using diverse data inputs spanning consumer, product, industry and financial insights to drive efficient & profitability, as well as analysis of sizing opportunities, prioritization, ways to scale growth. Interacting with all levels with the organization, with a broad range of functionally and geographically diverse teams, I bridge the gap between strategy and effective real-world implementation. Experienced with mergers and acquisitions, from opportunity analysis and due diligence through to acquisition integration, as well at managing internal reorganizations and working with strategic partners in order to drive efficiency and profitability. Executive Board Involvement: • Member of Board of Directors, Interactive Advertising Bureau (IAB) Ireland (organization that develops standards, conducts research, support for the advertising industry); 2018 – 2023 (Chairman 2023) • Member of Board of Directors, Yahoo EMEA; 2014 – 2023 Key expertise include Leadership Revenue Management Yield Management Revenue & Profit Growth Business Strategy Pricing Strategy Finance Auditing Project Management Data Analysis Process & System Design
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