Abraham C.
Customer Segmentation Officer at Banco General
Based in Panamá, Panama
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Seniority
Other
Department
Other
Location
Panamá
Industry
Financial Services
Company size
3.5K
Contact information
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a•••••••@bgeneral.com
Phone
5 credits+507 ••• •••• ••••
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Background
About Abraham C.
Welcome to my English profile. Para ver mi perfil en Español, haz click en la opción "Ver este perfil en otro lenguaje" en la parte superior derecha y selecciona Español desde el menú desplegable-+507 6982-7535 abraham-cedeno@hotmail.com ABOUT ME: Hi, I'm Abraham, a data analyst with 1 year of experience in digital marketing. I specialize in identifying target audiences, analyzing competitors, designing A/B tests, and optimizing the ROI of marketing campaigns. As someone who has always been passionate about solving problems, I believe that with IT advancements, we can solve previously unimaginable problems. This is what fuels my passion for the world of data. EXPERIENCE: Marketing Analyst - Global Commerce Media GmbH (Nov 2022 - Feb 2023): Conducted market research, competitor analysis, keyword analysis, created search engine optimized content, and designed websites resulting in increased visibility and google ranking for clients, and in more than 700 new clicks for the clients websites. Business Intelligence Analyst - Loquieropty (Feb 2022 - Oct 2022): Identified target audiences, designed A/B tests, analyzed customer behavior, optimized PPC campaigns, and implemented promotional campaigns resulting in an average CPC of $0.13 and an average ROAS of 9.19:1. Google Data Analytics Professional Certificate: Completed coursework in data analysis tools including SQL, Excel, Power BI, Tableau, and R. Successfully completed several data analysis projects, utilizing both exploratory and statistical techniques to derive meaningful insights and drive informed decision-making. WEBSITE: You can visit my website and check my portfolio with a sample of my work below. Website: https://abrahamcedeno.netlify.app/index-english.html TECHNICAL SKILLS: Digital Marketing Analytics Exploratory Data Analysis Statistical Data Analysis Data Visualization Dashboards Market Research Competitor Analysis Business Intelligence A/B Testing ROI Optimization SQL Excel Power BI Tableau Google Analytics R Project Management SEO SEM PPC Social Media Email Marketing Advertising Content Marketing Branding Sales SOFT SKILLS: English and Spanish fluency Communication Teamwork Problem solving Learning tenacity
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