Ace Baldwin
Principal Interaction Designer at Macadamian
Based in Montreal, Canada
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Seniority
Staff
Department
Information Technology
Location
Montreal
Industry
IT Services and IT Consulting
Company size
72
Contact information
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a•••••••@emids.com
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Background
About Ace Baldwin
It's about the flow. Digital solutions backed by a data-driven, user-centered approach. I work with product teams to build a strategy that will lead target users on a journey toward measurable success. Through rigorous problem-solving and testing, I aim to set industry standards in design, while remaining focused on accessibility, usability, and an agreed-upon product vision. The best experiences frequently amount to simplified decision-making. My experience is primarily in web and native (mobile) applications, as well as games-and I'm eager to work in more environments. My preferred methodology is based on Lean UX. I've been a practitioner and enthusiast of Lean/Agile for over a decade, helping build and coach simplified, symbiotic processes for cross-functional teams. Lean, SAFe, scrum, kanban, and more.
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