Achala Rasal

Background

About Achala Rasal

I’m a marketer fluent in both the language of numbers and the language of creativity. My journey began with a Bachelor’s in Commerce and the first level of Chartered Accountancy, laying a solid groundwork in accounting, costing, law, and business calculations, which has provided me with the analytical edge I utilize daily. To blend strategy with creativity, I earned my MBA (Marketing major, Finance minor), equipping me to design campaigns that not only look good but also deliver measurable impact. For the past 3 years in the B2B SaaS industry, I’ve driven- Email marketing, ABM & GTM strategies - Content creation for marketing collaterals - SEO & website management using Google Analytics, Search Console, and SEO/data tools - CRM (Zoho) funnels & dashboards for lead tracking and reporting - Social media, market/competitor research, and database management - Copywriting & design to blend compelling messaging with strong visuals - Event & conference logistics handling and positioning strategies I’m both creative and analytical, equally passionate about designing campaigns and decoding the numbers behind them. Beyond work, I explore creativity through photography, cooking, traveling, painting, and dancing.