Ada Deacon

Background

About Ada Deacon

I am a results-oriented marketing professional with a strong background in digital strategy, marketing automation, CRM management, and eCommerce operations. My expertise lies in leading cross-functional teams across multiple regions, implementing data-driven marketing strategies, and aligning technology with business objectives to drive measurable success. Marketing Strategy & Leadership – Proven track record in developing and executing marketing strategies that align with business goals and improve customer engagement. Team Leadership & Stakeholder Management – Experienced in managing multi-disciplinary teams, collaborating with external agencies, internal departments, and senior executives to achieve marketing and business objectives. Digital Transformation & System Integration – Led a two-year digital transformation project, integrating Magento eCommerce (5 web shops) with Microsoft D365 Finance & Operations (4 legal entities) across the US, UK, Australia, and New Zealand. eCommerce & CRM Optimisation – Specialised in automating lead generation, optimising marketing funnels, and improving customer lifecycle management through CRM and data analytics. A strong interest in social psychology has fueled my approach to marketing—understanding how people think, behave, and interact with digital platforms has been essential in shaping my strategies. I thrive in dynamic, cross-functional environments, collaborating with senior management, technical teams, and marketing professionals to bridge the gap between marketing strategy and technology-driven execution.