Adam Barker

Background

About Adam Barker

Tire buying is an infrequent, high priority, often opaque decision, where buyers have a limited ability to compare quality or alternatives. In many cases, consumers are navigating a process where they lack information to select the best option to meet their needs. That’s the problem I’m focused on solving. As CEO of Tires Easy, I lead a national automotive e-commerce business that enables consumers to make informed decisions. We connect shoppers to 200+ tire brands, warehouses, a wide network of shipping companies and a nationwide installer network, creating a seamless online-to-offline retail experience. My background is in global finance and capital markets, with experience at Bridgewater Associates, Merrill Lynch, and Barclays Capital. I’ve worked across Shanghai, Beijing, Hong Kong, and London, operating in environments defined by pricing volatility, global supply chains, and market complexity. Those same dynamics exist in automotive ecommerce. Tires sit within a complex global supply chain, manufactured primarily in Asia, dependent on key raw materials from regions like the Middle East and influenced by shifting variables including fuel costs, labor availability and global disruptions. At Tires Easy, we’ve built a system supported by AI and designed to manage that complexity, by optimizing sourcing, arbitraging shipping networks, partnering with warehouses in the U.S. and adapting in real time to market conditions. Tires Easy helps consumers make better decisions and ensures those decisions deliver from purchase through installation.