Adam Cromer

Background

About Adam Cromer

I am a product leader and entrepreneur, passionate about building disruptive products that transform industries and create positive impact. Across domains such as AI, SaaS, IoT, social platforms, cleantech, and education, I have led the development of tools that simplify complex processes, enable better collaboration, support informed decisions, and drive lasting value. At I am leading the strategy and execution for an AI-powered combined SaaS and IoT AgTech platform. We are developing a technology capable of gathering valuable data at 1% of the typical cost and transforming it into actionable insights. We are helping farmers turn unproductive land into sustainable, profitable carbon-sequestering agriculture. My "100K Solar Roofs" initiative captured 25% of the Israeli residential solar market in just 21 days. We streamlined the care-free installation of high-quality solar PV systems, redefining industry standards for financing (100%), pricing (-20%), contract frameworks (full liability), and service (reduced installation time). At Robust Strategic Software Systems, I co-led the product architecture, strategy, and roadmap for a SaaS connection and collaboration app. ILed the implementation of a unique neuro-symbolic AI architecture, establishing it as the "brain" underlying the app's algorithms, as well as ideation, development and iteration of key features, including search and feed algorithms, chatbots, user profile, group chat, collaboration tools, task management features, and onboarding processes. As a consultant at Nextep, I helped a large variety of organizations to maximize financial, environmental, and social value. I managed key clients and complex projects, earned excellent reviews, and achieved many upsells and nearly 100% retention. I also pioneered product development and optimization of service offerings and a SaaS B2B quality management platform. In my MA, I researched the influence of psychology, values and economics on decision-making processes. In many ways, this research continues in all my roles since. My best and favorite work is done when I am involved in all 360 degrees of product development – ideation, user and market insight, vision, strategy, business alignment, go-to-market, UX/UI, and execution. I thrive at the intersection between these domains and enjoy collaborating with experts in each field. I'm a fast learner, passionate about new ideas, innovation, and driving change. Feel free to reach out and share exciting initiatives.