Adam Friedman

Background

About Adam Friedman

I am an executive operator working across live entertainment, hospitality, and experience‑driven real estate. I’ve produced and promoted concerts, immersive experiences, exhibitions, theater, and sports. I’ve operated and programmed clubs, theaters, amphitheaters, arenas, and stadiums, including destination‑level venues and environments that integrate hospitality, retail, and high‑volume guest experience. I’ve also toured large‑scale exhibitions through convention centers.Over my career, I’ve led major organizations through rapid expansion and transformation — building and strengthening venue and experience brands including Universal Concerts (now Live Nation), House of Blues Concerts, Nederlander Concerts, BMO Stadium/LAFC, Jurassic Quest, and Impact Museums. I build the systems and teams that allow complex businesses to scale.Selected highlights- Market Leadership: Scaled Universal Concerts to the #1 global promoter position and grew House of Blues Concerts into the #3 promoter worldwide, leading performance across a full spectrum of venue types- Venue Launch & Operations: Oversaw the operational launch of Banc of California Stadium (now BMO Stadium), establishing it as the most successful MLS stadium in North America, delivering high eight‑figure revenue in year one and operating a full ecosystem of retail, hospitality, and large‑scale guest experience assets- Enterprise Transformation: Led the transformation of Nederlander Concerts into the pre‑eminent operator of iconic small‑to‑mid‑size venues, strengthening its competitive position and driving sustained profitability- Category‑Defining Experiences: Operated and distributed the international hit Original Immersive Van Gogh, overseeing multi‑market expansion and enterprise‑level performance while igniting the modern immersive experience category- Touring Scale & Innovation: Led Jurassic Quest to category‑leading performance during the pandemic, returning to the road months before the broader live events and exhibitions sector by pioneering the industry’s first large‑scale drive‑through touring model in addition to its traditional convention center platform- High‑Value Exits: Drove P&L performance that supported 10x–14x EBITDA transactions.Today at Friedman Entertainment Advisors, I consult with owners, investors, and operators to strengthen operations, scale into new markets, and unlock high‑margin growth across concerts, immersive experiences, exhibitions, sports, and venue‑based entertainment.