Adam Goddard
Head of'better for you' Category Acceleration Ferrero Group Hq at Ferrero
Based in Luxembourg
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Seniority
Director
Department
General Business & Management
Location
Luxembourg
Industry
Manufacturing
Company size
22K
Contact information
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a•••••••@ferrero.com
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Background
About Adam Goddard
I’m a strategic, results-driven FMCG/CPG executive passionate about innovation, building iconic brands, digital transformation, and driving profitable growth. Throughout my executive journey across Europe and the Americas, I’ve successfully scaled businesses, managed complex M&A integrations, and executed strategic turnarounds—always emphasizing operational excellence and consumer-driven, data-centric strategies. I'm energised by building high-performing teams and influencing business strategy at the highest levels Core Areas of Expertise P&L Leadership & Commercial Strategy | Managed international portfolios (€150M–€2Bn+) and drove consistent profitability through disciplined execution and agile strategy. M&A and Post-Acquisition Integration | Expert at leading complex integrations, carving out strategic synergies, and accelerating post-acquisition value creation (Nestlé, Eat Natural, Fulfil). Digital Transformation & Omnichannel Growth | Built and scaled e-Commerce and Direct-to-Consumer (D2C) businesses, leveraging data-driven insights and customer-centric digital strategies to achieve category leading growth. Category Development & Brand Innovation | Led global expansion of "Better-for-You" brands, using strategic innovation and market entry excellence to build leading category positions. Stakeholder & Board Influence | Skilled in navigating multinational matrix organisations; experienced in aligning C-suite executive teams, Boards, and Family Offices around strategic objectives.
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