Adam Hadley
Sr Manager Global Media & Marketing Science at Scotiabank
Based in Toronto, Canada
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Seniority
Manager
Department
Other
Location
Toronto
Industry
Banking
Company size
96K
Contact information
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a•••••••@scotiabank.com
Phone
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Background
About Adam Hadley
Global Marketing & Media Adam is a results-oriented leader with more than 20 years experience developing marketing strategies for global brands such as Scotiabank, Dell, World Vision, and IBM. His background includes the development of marketing, media, digital, and content strategies to support a variety of goals from awareness to sales. A strong communicator, Adam has experience in managing global projects across multiple countries, continents, and languages. He is experinced at managing both internal teams and agencies. Adam is an expert in utilizing traditional and digital media, social media, video, mobile and paid search across a variety of buying strategies to achieve business goals. He is a firm believer on the use of analytics, on-going testing, and media guidelines to drive performance and maximize the effectiveness of marketing budgets.
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