Adam Halfmann

Background

About Adam Halfmann

As Vice President of Marketing and Digital Strategy, I am currently leading and inspiring a high-performing team to drive success at School Specialty. I enable our marketing and digital teams to develop and implement strategic initiatives that align with our business objectives and deliver exceptional results. Throughout my career, I've spearheaded transformative programs that have: Enhanced Customer Experience: Established the Digital Shelf team, a foundational element for future product and customer experience programs. Led the implementation of a Customer Data Platform (CDP) to unify customer profiles and personalize experiences. Driven Ecommerce Growth: Managed the successful migration of customers to a new e-commerce platform, significantly improving stability and performance. Grew electronic ordering sales by 3.8% and user adoption by 42% through strategic enablement programs. Built a strong Ecommerce Enablement Team, leading to a 26.24% increase in electronic channel sales. Optimized Digital Marketing: Championed a data-driven marketing approach, leading to substantial revenue growth in paid search and email marketing. Implemented Salesforce: Marketing Cloud, Audience Studio, Personalization, Customer Data Platform, Data Cloud, Experience Cloud. Launched the corporate website and B2C platform, establishing a strong online presence for School Specialty. Cultivated Strong Leadership: Empowered program managers to take ownership and drive business results. Established a "Focused Programs for Success" vision to illustrate program interdependencies and strategic alignment. Successfully managed CapEx and OpEx budgets, proactively identifying and addressing cost variances. I'm a tech enthusiast with a deep understanding of various platforms that power successful customer experiences and business operations. Salesforce: Sales Cloud, Service Cloud, CPQ Salesforce Marketing: Salesforce Marketing Cloud, Audience Studio (DMP), Personalization, Customer Data Platform (CDP), Data Cloud, Experience Cloud, Pardot, Intelligence PXM: Syndigo, Salsify, Aprimo, Epicor CPQ Ecommerce: HCL Commerce Digital Marketing: Salesforce Marketing Cloud, Google Analytics, Google Ads Analytics: Tableau, Salesforce Intelligence, Google Looker Studio IT Tools: Jira, Confluence, OnePlan Currently, I lead high-impact programs and teams leveraging cutting-edge technologies to revolutionize the Customer Experience for School Specialty.#programmanagement #ecommerce #customer experience #datadriven #leadership