Adam Lade
Senior Digital Strategist at Versa Agency
Based in Melbourne, Australia
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Seniority
Staff
Department
Advertising & Marketing
Location
Melbourne
Industry
IT Services and IT Consulting
Company size
17
Contact information
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a•••••••@versa.agency
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Background
About Adam Lade
Hey there My name is Adam and I’m an Innovation Strategist. Recent clients: Netflix, Museums Victoria, Wilson Parking, BIG4 Holiday Parks, Beyond Blue, Carpet Court, City of Port Phillip, National Stroke Foundation. My role involves working closely with my clients and their end-users to implement a range of strategic deliverables, centred around the creation and optimisation of digital platforms and experiences. These commonly include leading the delivery of data-led product visions, digital CI and optimisation strategies, and emerging technology prototypes. As an advanced HCI practitioner — and with a personal interest in design psychology and cognitive science — the remit of my client-facing responsibilities also extends into UX research, data analysis and visualisation, customer journey mapping, and interaction design. Recently, I’ve been focused on developing sprint-based innovation acceleration services for my clients. I’ve designed these services to help businesses adopt an agile approach to the creation of lighthouse POCs and prototypes; fast-tracking the inception or transformation of digital products in-line with best-practice UX, and emerging technology trends. Additional skills and responsibilities- advanced keynote presentations - stakeholder research and engagement - user research and engagement - future of digital CX showcases - bespoke workshop creation and facilitation - documentation, reporting, and deck-building - sales, new business, and procurement - facilitating quant/ qual research methodologies.
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