Verified recordFurniture and Home Furnishings Manufacturing

Adam Morley

Head of Marketing at La-Z-Boy Uk

Based in Chinnor, United Kingdom

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Seniority

Director

Department

Advertising & Marketing

Location

Chinnor

Industry

Furniture and Home Furnishings Manufacturing

Company size

Contact information

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a•••••••@la-z-boy.co.uk

Phone

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+44 ••• •••• ••••

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Background

About Adam Morley

Experienced product marketeer with a solid background in marketing / brand / product / category management within the DIY consumer durables market focusing both on B2C and B2B. Comfortable with strategic and tactical marketing spanning ATL, TTL and BTL activities. Senior sales manager within the DIY national accounts arena with a track record of improving account turnover and profitability through entrepreneurial promotions, new product introductions and solid account management. Widely experienced in working in complex matrix organisations where Far East Manufacturing, European NPD and B&C, European Supply Chain, European Finance, and Local Finance, Technical, Customer Services, Supply / Logistics Depts, Marketing and Product Management depts. are all key stakeholders Specialties: New Product Development Category / Brand / Product Management Business Development

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