Adam Sheehan

Background

About Adam Sheehan

Top level Events Producer, Strategist, and Marketer with over 20 years of experience delivering premium level experiences in the entertainment & pop culture space. • Lead/core contributing member of the founding of a flagship convention, award show, and theatrical program. • Managed 150+ national tour stops, hosted 200+ panels, worked with 450+ guests, exhibited at 500+ conventions, managed or created 750+ events & activations. Quantitative & qualitative analytics focused plans that deliver events with high ROI and under budget • Drove strategy that led event impressions to increase YOY, bringing in over half a billion impressions. • Developed a new strategy at flagship events that turned focus to better serving partners and licensors, while not cutting back on providing for the fans, leading to multiple acquisition of larger titles for the coming years. • Created new ways, previously not to be possible, to track ROI, acquire data, and analyze results based on • KPIs on a global level while setting a new standard for the events industry. A long history of delivering experiences that retain and gain more fans of the brand and key IPs • Came up with a multi-aspect approach to programming that took elements from on-stage talent, fan involvement, and premium content that led to constantly high fan satisfaction ratings. • Designed and implemented a more resource and cost-efficient lead generation strategy that netted more and better qualified leads with only 25% of the work and cost to pull it off before. • Prioritizing post event survey analysis to better utilize findings YOY into events so to better service our fans, partners, executive team while finding better ways to spend resources and budget. Who I am: • An insatiable appetite for studying and analyzing trends in the pop culture, anime, and the entertainment space and their communities with more drive and passion for doing great work than Michael Bay has explosions. • Communications skills with a calm, in-control demeanor no matter what the situation is at the level of a hostage negotiator. • The ability to turn a logistics and planning nightmare situation into a marketing and sales dream scenario that would make MacGyver envious. • I speak 5 languages: Business, Creative, Executive, Production, and sometimes English • Likes to tell great stories of amazing people, products, and ideas to anyone willing to listen. • I like to expand my passion and creativity beyond my work, which has included projects like writing and directing a radio play that was performed in 2022 and 2023.