Adam Traver

Background

About Adam Traver

Expert advertising strategist with a proven track record planning and activating holistic brand awareness and lead generation media strategies. Strong acumen in linear and digital media planning and buying focused on local traditional media (Broadcast TV/Radio, OOH, Print, Transit, Cable TV, in-store advertising), CTV/OTT, SEM, social marketplace, targeted digital display, and deep data mining in Google Analytics. Managed multiple lines of business within large portfolios while directing numerous stakeholders on best advertising strategy practice specific to achieving business objectives. Efficient in mining data to drive budgetary and media mix decision making. Highly proficient and passionate about staff mentoring, cross-departmental collaboration, client advisement, integrated marketing communications, data analysis, A/B testing, and landing page/conversion funnel optimization. My blend of proven capabilities consistently positions my colleagues and employers for success.