Add Masala

Background

About Add Masala

PRESENTATION IS EVERYTHING. We are the face lifters that your brand needs! Your brand is your identity and the impression on your customers. We are the experts on presentation. At AddMasala, we understand your brand and your audience, and present it in a way that is understood by your customers. We couple our collective experience and knowledge about design, marketing and consumer behaviour and use it to give the right face to your brand. We are a progressive thinking design studio that creates style that helps your brand find its audience and penetrates through the herd of competition to reach out to new customers and continue serving the existing ones. We try to make technology work well with people, understanding human being, human cognition and apply that to making technology services better for the people. work directly with the clients and stakeholders to understand their requirement and suggest innovative solutions. Effectively partner with product management, engineering, and other internal stakeholders to ensure product development programs receive appropriate UX support. Working from last 17+ years I believe that UX is not only about usability, but it is lot bigger than that. it includes the complete 360 degree experience of the user. whether they are on the website or social network or mobile or call with help desk or anywhere. every moment is an experience and my mandate it to improve those moments by building better experience by using: Behavior analysis, ethnographic studies, profiling and personifying target users, user research, contextual inquiries, design validations, Search Optimization, Social Media Optimization etc. Sincerely,