Addy Perales

Background

About Addy Perales

In order to succeed in today’s hyper competitive corporate landscape, a business leader needs a carefully calibrated balance of banking, lending and managerial expertise - backed by robust business development skills. I combine over 19+ years’ experience leading consumer loan operations for multiple high-profile credit unions; making the business decisions that drive exponential bottom-line growth; streamlining the lending process to unlock new opportunities and diversify revenue streams; and painstakingly laying the foundations for success – one client at a time. I excel at identifying and capitalizing on high-potential growth opportunities, driving financial literacy across the organization, incorporating transformation and change management to streamline operations, and bridging the gap between on-paper strategy and real-world execution. I am an agile thinker who is comfortable navigating an ever-shifting consumer lending landscape. I recognize that yesterday’s solutions do not solve tomorrow’s problems. I have the experience and the dexterity to stay one step ahead of change, shift gears when the context calls for it, respond effectively to evolving industry trends, and captain my organization to success. I am a dependable and supportive collaborator who is a pillar of strength for her team. From the outset, I establish a tone of urgency and professionalism by setting clear expectations, getting everyone on the same page, encouraging transparent communications, and leading by example. Key Skills Strategic Planning & Execution Financial Management & Reporting Team Leadership & Motivation Business Development Budgeting & Forecasting Client Relations Customer-Focused Operations Top-Tier Communicator & Visionary Negotiation Skills Loan Management Branch Management Community Engagement Credit Union Expertise Operational Compliance